The rules of etiquette and the reason for such protocols date
back to the Egyptians, with The Instructions of Ptahhotep, written
some 4,000 years ago. Within these behavior manuals seeds were
planted from which Western Civilization's code of ethics and the
rules of statesmanship-like behavior would be codified. From the
Egyptians, Greeks, and 19th century Victorian influence to our
present day, manners are akin to the ebb and flow of the tide,
from which civility to barbarous behavior will shift back and forth
depending on society’s tolerance. These behavioral currents
tend to flow every 50 – 75 years.
After the American Revolutionary War it was evident that with
independence followed joyous celebrations of this new found freedom.
These freedoms quickly spread throughout all of society, especially
with the young. Visitors from "the continent” looked
upon American children as little monsters. This is not to say that
all children misbehaved, for those living within rural areas did
attend church and tried to obey their parents; however, there certainly
were enough youth living within the cities who took pleasure in
shocking the world with their behavior as documented by the many
etiquette books that flooded the market!
The pendulum has again begun to shift from a generation who paid
less attention to the details of etiquette to those that realize
perhaps there may be some merit in what grandmother was trying
to teach us! It all is a matter of balance. We love and protect
our liberties and freedom of expression while at the same time
we do not wish to disrespect our fellow man; hence the 1960’s
generation who threw out all books of decorum in the quest for
honesty and truth and the feeling that as long as one did not hurt
his fellow man all things were accepted. As with most trends within
a society, a new trend tends to live and be accepted until the
extreme is reached and here today we are seeing these “accepted” extremes
act out their freedoms only to be tempered a bit by grandmother’s
wish for decorum and respect.
It may be of some comfort to revisit history in order to gain
a better perspective of what is happening within Western societies,
with particular emphasis on American culture. Why this focus? Because
American culture, much to the chagrin of the world, is the model
that many wish to replicate either in the political, economic,
social or arts sector of society. Freedom and liberty fosters an
environment of creativity not only for the entrepreneur but also
for the rock star. Ironically the two, who may appear to be culturally
opposite, do operate within the same matrix.
Those cultures who object to American culture are generally
the adult generation who fear American influence on their children
and believe in the extremes without understanding what America
is really all about. America is loved by youth throughout the world
because innately youth senses the freedom and liberties that foster
our culture for all mankind wishes to be free.
Civility and uncivilized behavior will always be a challenge within
freedom loving societies. It is the culture, the society that brings
temperance to the storm, not more laws or rules as seen in tyrannical
and theocratic societies. Decency and respect do thrive especially
when one "grows up" and actually has to market himself
in their quest for a career.
In order to be successful within the global marketplace,
the individual must develop a culture intelligence factor™ or cultural
intelligentsia. One must not only be brilliant in his
or her field of endeavor but their behavior and interpersonal
communication skills must be diplomatic and statesman-like.
Yes, character matters
and this is something that continually is evolving. Statistics
show that intelligence is dwarfed when compared to the
value of one’s honesty when conducting any business contract.
Those who lack integrity in the end will meet with failure,
if not economically
certainly emotionally. Success is not measured by economic
standards alone, but by the business relationships that
are built on trust.
The successful executive is sensitive to all involved
and shows respect even to his competitor. The successful
not only the written language but the unwritten language
of the deal. Culture intelligence makes a difference,
it produces such a statesman.
Other countries now have the economic means and culture acumen
to outclass his American counterpart. Geography has enforced this
feature for success in Europe. Globally the ugly American of the
1960's is again alive and well but his financial pocketbook is
coming up empty. It is not only the Fortune 500 companies that
are trading internationally, but the mid-size and smaller enterprises
that wish to compete globally. American businesses are realizing
that their executives with top knowledge in their respective field
are no guarantee for success. As corporate American continues to
come to terms with this enigma, they are enrolling their leadership
and new graduates in courses in etiquette and interpersonal skills.
The business relationship and development of the trust factor
when dealing especially with the international client, is negotiated
outside corporate walls. American business is also realizing that
even if financially their deal is better than a competitor's, they
will lose if they cannot be trusted. Such a concept is alien to
those American executives who value only the “bottom line”.
Diane Diehl Company offers the most comprehensive instruction
found anywhere in the world. With over twenty-five years of experience
coupled with seven years of original research within the international
arena, guarantees that the executive will receive the most current
and updated information available.
All graduates from Diane Diehl Company automatically will receive
the monthly newsletter The Statesman which addresses current trends
and updates in business ethics, protocols and etiquettes as well
as country briefs focusing on business etiquette and protocols
of that country.
Graduates are invited to become members of the Global
Associates Network International which provides a forum for further education
and networking amongst its membership to discuss culture differences;
international negotiation styles as well as investment strategies
in the global marketplace. Members will also enjoy visiting our
Executive Chat Room where they can discuss first hand with leadership
various subjects to better enhance their business and interpersonal
skills, particularly when dealing internationally. Also peruse
our Blogger Station where you can ask questions and review answers
to better assist you with your business knowledge. Visit our bookstore
where you can link to the best books available as well as purchase
our ebooks and videos to further help with your training goals.
We are excited about our on line interactive training programs developed for people of all ages which will be educational and
fun! Welcome to our site, welcome to our world!
Diane Diehl Company
- Diane Diehl
Diane Diehl Company